VAW Newsletter
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Introducing - NEW Steak Pudding from Greenhalgh's
With our core Greenhalgh range of Pies growing from strength to strength we have now introduced a Steak Pudding too - made with large pieces of tender steak in a rich gravy, encased in a delicious, steamed pastry. Your customers will love this!
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TONY'S TALK - Return of the Enamel Bowl...?
When I ‘were a bit of a Lad’ in the 1950’s post-war shortages were commonplace. These particularly affected the packaging of all goods.
Greaseproof papers and ‘white news’ were especially in short supply and it was the norm for Customers to bring in enamel bowls in which to carry away their meal of Fish, Chips ‘n Mushy Peas. Newspapers and magazines were ‘recycled’ for outer wraps, coarse brown papers and even the blue paper that was used for bags of sugar were brought into service. 5” x 3” pure greaseproof paper bags were much sought after to contain a portion of mushy peas!
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Looking for alternatives to Plastic Cutlery? - Wood you think about these?
In addition to the expected bans of EPS foam packaging, we understand the Government plans to fall in line with EU Environmental Legislation and ban all forms of plastic cutlery. With this in mind we have additions to our Birchwood Range of cutlery as well as great Special Offer Prices throughout March and April 2021.
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The 42nd Street Frozen Foods Range
42nd Street frozen foods have been developed to provide you with an excellent range of high-quality pork sausages, chicken fillet bites, breast fillets and beefburgers. By choosing the finest ingredients, the 42nd Street range guarantees the quality and consistency you demand to ensure your customers come back for more.
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RAMMI - Freshly frozen from the sea to you
Quality Icelandic Fish. Produced with Care. Handled with Experience.
- Finest quality, pure and fresh cod fillets
- Frozen at sea to lock in flavour and goodness
- Produced with care and experience
- Using state-of-the-art trawler and technology
- Boneless portion sizes - up to 10% yield gained
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Fried Responsibly & Reliably by You
Dri-Fri Blue and Dri-Fri Gold have been the preferred choice of Fish Friers across the North West and Wales for well over 60 years.
Made from 100% selected top-quality sustainable palm oil refined to a very high specification and containing no added chemicals. This gives you a stable and durable frying medium that allows the full flavour of the food to come through. For an exceptional frying fat and excellent value for money look no further.
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VINCENT’S AWARD WINNING CURRY SAUCE!
We’ve done it again!!
Following our resounding success in 2018 when Vincent’s Gravy Mix and Whitley’s Pulse Gluten Free gained their deserved recognition at the CCM (Cash & Carry Management) Awards, we have some more great news to share.
We are proud to announce that at the recently judged 2020 CCM Awards V.A.Whitley’s own ‘Vincent’s Special Curry Sauce Mix’ was awarded the winner for the category of ‘Cooking Sauces’ with judges commenting “Nice sheen, balanced flavour and long-lasting taste. A lovely sauce with rounded full flavour, nice amount of spice, good texture and colour”.
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TONY'S TALK - Harvest 2020 hopefully potatoes will save the day?
“Arable farmers have suffered the worst harvest in 25 years!”. The extremes of climate that Europe and other areas of the world have experienced over the last twelve months has played havoc with agricultural production.
Due to reduced planting the UK Wheat harvest is down 38% from that of 2019 and there are wide variations in quality with poor yields per acre. Imported wheat, especially from Germany will be required to give us enough flour to see us through and to level up quality. Price increases are inevitable and will be seen first in bakeries.
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Save & Select is the Customer Loyalty Scheme from V.A.Whitley
It is our way of saying thank you for your continued support and for choosing us as your supplier. As part of the Q Partnership we are the only suppliers to the Fish & Chip market to offer a loyalty scheme and, with Christmas just around the corner, now is the ideal time to redeem your points.
You can exchange just 250 Save & Select Points for £10.00 with a great choice of loaded Gift Cards or Vouchers from Amazon, Love2Shop, Sainsbury’s and of course V.A.Whitley Vouchers.
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The VA WHITLEY 2021 Calendar
A favourite with our customers, the V.A.Whitley Calendar, will be sent out with orders during December. This year’s calendar features the very picturesque Eastgate Clock: Situated in Chester, Cheshire.
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