News
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TIME TO SHINE... AS 2020 AWARDS ARE NEARLY HERE
V.A.Whitley have sponsored the National Fish and Chip Awards for a number of years and we would like to wish each and every shop the very best of luck at the finals in January.
Organised by Seafish, the public body which supports the £10bn UK seafood industry, the National Fish & Chip Awards have been inspiring excellence within the UK’s fish and chip sector for over thirty years.
Thursday 23rd January 2020 marks the 32nd National Fish and Chip Awards which will be attended by over 600 guests at the Royal Lancaster Hotel in London.
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New Year Fishing News
If you think we have it tough with weather conditions occasionally, spare a thought for our friends at Rammi in Siglufjordur in Northern Iceland.
During December they experienced such a severe winter storm that it knocked out their electricity supply for 2 days. The electricit supply controls the geothermal heating system for the town so they had no heating either. Apparently, it could have been worse because it was only -5C! Fortunately, life returned to normal in time for Christmas.
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Tony's Talk - ‘Go Yellow’ ...and support Marie Curie!
SUPPORT Marie Curie by offering something a little different.
Marrowfat peas are not the easiest crop for Farmers to cultivate. As at best they will only produce around 2 tonnes per acre when other crops can produce over 5 tonnes, Farmers have to be encouraged to take on a pea crop especially as agrochemical restrictions in 2020 will make the task even more difficult.
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Tony's Talk - PIGS are FLYING - higher and higher!
For the 1.4 billion people living in mainland China pork has long been a staple food. As a result, approximately 50% of the World’s pigs reside there. In 2018 outbreaks of the deadly (to pigs) ‘African Swine Fever’, or ASF were first reported. During 2019 this air-borne disease has spread rapidly to the extent that nearly 50% of Chinese pigs have been led to emergency slaughter to try to contain this ASF.
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The 42nd Street range of frozen foods is having a make-over!
The 42nd Street range of frozen foods is having a make-over! We’re updating the packaging design and have introduced new contemporary and stylish posters along with content for your digital menus.
In the last issue of Whitley News we showed you the start of the redesign with the Classic Sausage - the nation’s No1 Fish & Chip Shop Sausage - but we haven’t stopped there - the new style packaging and point of sale will also include Beef burgers and Chicken products too. 42nd Street products are produced from only the finest ingredients, guaranteeing quality and consistency so you can be assured that you are giving your customers the best - every time.
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WINNERS OF OUR LUXURY HOTEL STAYS/ EXPERIENCES WITH Q FRYING FATS
We recently ran a fantastic prize draw for users of the Q Frying Fats Range.
For every 10 boxes purchased from our Q range of premium quality vegetable frying oils between 1st July and 30th August, we automatically entered your name into our Q Premium Vegetable Oils prize draw for the chance to win one of 4 Gift Vouchers worth £250 each, redeemable at www.luxuryhotelbreaks.com so winners could enjoy a luxury hotel break or experience at a range of fabulous locations throughout the UK.
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Don’t miss out by not accepting Card Payments!
It will probably come as no surprise to you to learn that more and more small businesses are already accepting card payments. With acceptance of contactless payments for all transactions under £30, the advantages for your business are huge and incredibly beneficial for any business - regardless of your size.
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Drywite All Seasons For Golden Chips all Year Round
Very soon Fish & Chip shops will find they are using potatoes which have higher levels of starch which the potato produces to protect itself from the low temperatures of winter.
It is essential for fish fryers to wash this damaging starch off the surface of the chips they prepare. This starch turns into sugar, and, on contact with hot frying mediums, caramelises and turns oil dark and in turn, darkens the chips. Naturally this reduces the life of the frying medium too.
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NEW - Greenhalgh's Pies
Greenhalgh’s Pies…
Baked In Lancashire, Stocked at V.AWhitley! We have 4 great flavours of Greenhalgh’s Pies. Mouth-watering, made fresh and each as delicious and tempting as the other. Greenhalgh’s - A Name You Can Trust.
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FriWite - Proud of Palm
Proud of Palm - Get the Facts with FriWite
On Sunday 13th October 2019, The Q Partnership (V.A.Whitley, Henry Colbeck & Friars Pride) held a sustainable oil seminar programme at Chester Zoo. Sponsored by FriWite. The event which focused on the benefits of sustainable palm oil and which was led by sustainability and conservation experts, took place in Chester Zoo’s lecture hall and featured an audience made up of fish friers, manufacturers, and suppliers to the fish & chip and fast food markets. The purpose of the day was to;
• Learn about the work of The Round Table on Sustainable Palm Oil (RSPO)
• Hear from EFECA - The Experts in Sustainable Forest & Agricultural Advice
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