News
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Fry Magazine Awards - NOW OPEN
V.A.Whitley are proud sponsors of the Fry Magazine Awards which were launched online at frymagazine.com and through the pages of Fry Magazine in 2012. The UK’s 50 Best Fish & Chip Shops, 10 Best Restaurants and the 10 Best Mobile Units categories are tasked with simply finding the UK’s very finest fish and chip shops as judged by mystery diners.
There is NO PAPERWORK judging, simply book your slot that will take you less than 2 minutes and one of our awards team will contact you for your shops details you would like mystery dined.
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A Winning Delivery Combination
A WINNING DELIVERY COMBINATION
GOLDENSHEAF SMART BATTER FLOUR + ECLIPSE HIGH OLEIC OIL + 2 COMPARTMENT FISH & CHIP BOXES
PAN PERFECT FISH & CHIPS EVERYTIME FRESH FROM THE PAN TO YOUR CUSTOMERS DOOR
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42nd Street - New Packaging and POS
Over the past 6-12 months The Q Partnership have worked hard to refresh the famous 42nd Street Frozen Foods Brand, including new logos for each of the products in the range.
We also commissioned some amazing food photography to help bring you some high quality, FREE point of sale material, which is available upon request.
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Fish Update - September 2020
Throughout the Covid crisis our key frozen at sea fillet producers have continued to fish and build up stocks so that we have been able to offer a comprehensive range of finest quality cod and haddock fillets to our customers without any real interruptions.
Summer demand has been in excess of expectations since lockdown ended though overall stock levels of skinless pinbone in and skinless boneless cod and haddock remain good.
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Whitby Seafoods - New POS Available...
Serve the tasty Scampi products from Whitby Seafoods branded card boxes, stocked at V.A.Whitley and you can get your hands on one of their smart swingboards, and other bits and pieces to entice your customers, completely FREE! Including NEW Take-Away Serving Boxes.
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Tony's Talk - The Origins of Chippy Curry
In the 1960’s a Mr. Knight, Mr. Wood and Mr. Stern set up a little business in Orchard Street, Salford making pie fillings for local bakers. One seemingly innovative baker asked for a curry sauce filling saying he was going to make chicken curry pies. The Staff at Dinaclass made up a trial 100kg but the baker walked away saying he had decided not to go ahead!
Left with this 100kg several local chippies were approached and told they could have it ‘at cost’. Two shops took the product and very quickly asked for more despite the fact that the price had to increase to cover production costs.
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Lite-Bite - Your Meal, Your Way
A survey of over 1,500 people found that more customers are health-conscious than ever before!
The Lite-BITE® offers an alternative size meal for customers who prefer smaller portion sizes, helping you to appeal to a much larger market. Lite-BITE® not only appeals to the health-conscious customers, but also to families and people on the go.
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DON’T MISS OUT by not accepting Card Payments!
It will probably come as no surprise to you to learn that more and more small businesses are accepting card payments. And with the Covid-19 global pandemic dominating the last few months, many customers are now also nervous of cash handling and are happier to pay for purchases with card.
With the acceptance of contactless payments for all transactions now changed to a new limit of £45, the advantages for your business are huge and incredibly beneficial for any business - regardless of your size.
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Tony's Talk - Problematic Prospects for Peas
Whilst the glorious unremitting sunshine enjoyed during April and May helped us to endure the strictures of ‘lockdown’, it has impacted prospects for good crop harvests.
The seemingly constant rainfall experienced during January, February and into March put paid to many Winter crops and delayed Spring plantings. In spite of the fact that February’s precipitation was the highest ever recorded, farmers had to wait until soil temperatures had warmed sufficiently to allow successful seed sowing. This delay caused the surface of the soil to dry out and seeds require moisture to germinate.
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RAMMI - Serve up a Taste of the Sea
oCean Premium Cod Fillets produced by Rammi are natural, skinless, boneless fillets that are frozen at sea immediately after catching and processing to lock in the freshness and flavour. With Rammi oCean Premium fillets being boneless you can save time as your fish will require less preparation, allowing you to concentrate on the rest of your business. Rammi oCean Premium fillets are...
- frozen within 2 hours of catch tightly graded skinless, boneless fillets
- easy to use
- in regular supply
- available in 2 x 10kg packs
- sustainably sourced from the clean and cold North Atlantic Oceans
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