Oh My Cod... It's National Fish and Chip Day
Friday 1st June will see people across the country celebrating their love of fish and chips as they come together on National Fish and Chip Day. We want to help as many fish & chip shops, restaurants, cafés and pubs as possible to join in and make this a day to remember! Last year’s event was a phenomenal success, seeing more people than ever before enjoying fish & chips as daily sales hit an all time high for many fish & chip shops across the country. Social media was awash with recipe suggestions for the perfect batter and single, double or even triple-cooked chips from celebrity chefs and members of the public alike.
Friday 1st June will see people across the country celebrating their love of fish and chips as they come together on National Fish and Chip Day. We want to help as many fish & chip shops, restaurants, cafés and pubs as possible to join in and make this a day to remember!
Last year’s event was a phenomenal success, seeing more people than ever before enjoying fish & chips as daily sales hit an all time high for many fish & chip shops across the country. Social media was awash with recipe suggestions for the perfect batter and single, double or even triple-cooked chips from celebrity chefs and members of the public alike. Mouthwatering photos were the order of the day as the #NationalFishandChipDay hashtag started trending at 9 in the morning even knocking Trump off the top spot!
National radio, TV and newspaper coverage quickly followed and it seemed that the whole nation was talking about fish & chips. We produced a fun survey that was completed by nearly 1,700 people – we will be re-producing the survey visual this year for shops to share on their own social media streams.
We want to help fish & chip shops across the UK benefit from this awareness day and can offer advice on decorating your shops, running special promotions and competitions and generally creating a huge buzz about fish & chips. We are updating our information pack with guidance on how to get the most from social media and your local and regional press with logos, images and press release templates available for you to use. All this helps to raise awareness, which in turn drives footfall to your shops.
We also have some great, quirky fish & chip facts - did you know that fish and chips weren’t rationed during WWII because it would be too detrimental to the morale of the nation to do so! Winston Churchill even referred to fish and chips as ‘Good Companions’!
All this information will be downloadable from our website www.nationalfishandchipday.org.uk
The national event is again being championed by The National Edible Oil Distributors’ Association, the trade association whose members include refiners, packers and distributors of oils and fats in the UK. NEODA’s soon-to-be President, Ryan Baker, comments, “National Fish and Chip Day celebrates the stars who work hard to bring Brits their favourite traditional takeaway. We want to bring the whole industry together to celebrate and showcase the great British institution that is fish & chips.”
For general enquiries please contact: Lynda Simmons on 0208 464 3954
For PR assistance please contact: Jo Hage or Sarah MacDonald on 01622 239303
